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Amy Mills

Design

Misc Product Design/Direction

Overview here

Natera Genetic Testing Checkout

As a multinational software brand was expanding it's online store, there was a need for the newly rebranded identity to be incorporated into a best-in-class UX and UI website solution. Minimal color blocking with friendly illustrations made for a clean and easy to navigation site experience.

My Role : This is 100% me.

App.png

An intuitive mobile app

The redesigned mobile app focuses on simplicity, contrast, and user psychology to create a more pleasant experience. The clean, intuitive layout makes navigation effortless. The updated color palette helps organize information, highlight key details, and prompts users toward the actions they need to take. The overall user experience is both engaging and easy to navigate.

app2forpage.png

Existing Logo

UHC_existinglogo.png

New Logo

UHC_logo1.png

The evolution of the logo

The new logo evolves UnitedHealthcare’s iconic "U" form into a symbol of transformation, subtly incorporating a leaf shape to evoke growth, well-being, and a connection to nature. This leaf detail is intentionally understated, inviting an emotional resonance within the healthcare space without being overly literal. The sharp edges of the previous logo’s mark and typography have been softened into a design that feels simple, modern, and inviting, embodying an almost elementary clarity. The new color palette introduces evolving shades of teal and green, vibrant and calming tones that reinforce the brand’s organic focus on care and approachability while maintaining its strong recognition and identity.

Visual Descriptors

Friendly
Comfortable
Personable
Organic
Confident

A fresh take on the website

The redesigned website moves away from sterile and traditional design, bringing in a fresh, clean energy. Candid, sincere lifestyle portraits highlight diversity within communities, stepping away from the generic stock photography commonly used in healthcare. The logo mark becomes a larger design element, without having to fully reveal itself.

The user experience is streamlined for simplicity, making the site easy to navigate for all demographics. Despite the wealth of information, the flow feels approachable and friendly. A prominent guided selling module on the homepage ensures users can quickly find the plans they need.

Visual Descriptors

Guided
Clean
Organized
Diverse
Lively
Steamlined

saveforpage.jpg
website2.jpg
App.png

An intuitive mobile app

The redesigned mobile app focuses on simplicity, contrast, and user psychology to create a more pleasant experience. The clean, intuitive layout makes navigation effortless. The updated color palette helps organize information, highlight key details, and prompts users toward the actions they need to take. The overall user experience is both engaging and easy to navigate.

app2forpage.png

Bringing energy to print

Print materials are crucial for this brand, as the majority of information is still delivered through this medium. Ensuring the new design works seamlessly across these materials is essential. Color plays a key role in creating a clean, organized flow, guiding the reader’s attention to important details. From business cards and employee badges to brand guide covers, each piece maintains a unified, cohesive look that reinforces the overall identity. The vibrant, functional design makes every touchpoint feel fresh, approachable, and easy to navigate.

Visual Descriptors

Cohesive
Elevated
Functional
Refreshing

My Role : This is 100% me.

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