UnitedHealthcare Medicare Photography
The Medicare & Retirement division of UnitedHealthcare was in need for new lifestyle and portrait photography to round out their brand photography library. Whereas the development took months of preparation and planning, the shoot itself took place in Tampa, Florida over two weeks time. The shoot consisted of a total of 26 portrait sessions, 21 lifestyle sessions, and 16 additional portraits for the New to Medicare campaign. I directed and orchestrated all design and art direction throughout the entire project, from initial shot storytelling/brainstorming, through storyboarding, to casting in Tampa, Florida, location scouting, wordrobe, to the final shoot itself.
In respect to client confidentiality, only images found posted publicly are shown below.
My Roles : Creative Director : Art Director : Storyboard Illustrator