Consulting Agency Branding
The Challenge
Design two design directions for the overall look of a brand which included mood boards and logo concepts.
My Role : Creative Director, Art Director, Designer, Illustrator
All strategy, design, and execution shown below were conceived and executed by me.
Concept 1 : Organically Fitting
This first concept is all about bold color, shapes, and presence while incorporating a very abstract and organic approach to puzzles. Staying away from traditional puzzle visuals the use of organic shapes fit together to create thoughtful compositions. Earthy tones represent humanity. The logo could incorporate a clever solution hinting at fitting together without actual puzzle pieces.
Concept 2 : Modern Art Deco
This concept balances light and airy with bold, angular and refined colors and lines. The use of the color gold elevates the brand and pairs handsomely with both light and darker tones. Inspired by Art Deco, this concept hints at the past while pushing forward with trend-setting style. The interweaving patterns and represent connection in inventive ways.
