medicare photo shoot

The Medicare & Retirement division of UnitedHealthcare did a large photo shoot for their branding library. The shoot, which took place in Tampa, Florida over a week and a half time frame, consisted of a total of 26 portraits, 21 lifestyle, and 16 additional portraits for the New to Medicare campaign. I directed and solely represented the agency and it's creative department throughout the entire project, from initial shot brainstorming, through storyboarding, to casting in Tampa, Florida, to the final shoot itself.

In respect to client confidentiality, only the images found posted publicly online are shown below.

Roles : Creative Director : Senior Art Director : Storyboard Illustrator
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