consulting agency branding

For an agency that provides companies with HR services, I developed two design directions for the overall look of the brand which included mood boards and logo concepts.

Roles : Creative Director : Designer : Art Director

Concept 1 : Organically Fitting
This first concept is all about bold color, shapes, and presence while incorporating a very abstract and organic approach to puzzles. Staying away from traditional puzzle visuals the use of organic shapes fit together to create thoughtful compositions. Earthy tones represent humanity. The logo could incorporate a clever solution hinting at fitting together without actual puzzle pieces.

Screen Shot 2021-12-13 at 6.44.00 PM.png
products-2.png
Screen Shot 2021-12-13 at 1.02.15 PM.png

Concept 2 : Modern Art Deco Mood Board
This concept balances light and airy with bold, angular and refined colors and lines. The use of the color gold elevates the brand and pairs handsomely with both light and darker tones. Inspired by Art Deco, this concept hints at the past while pushing forward with trend-setting style. The interweaving patterns and represent connection in inventive ways.

Screen Shot 2021-12-13 at 6.43.47 PM.png
products-1.1.png
Screen Shot 2021-12-13 at 1.02.01 PM.png