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Earthy Elegance
The UX and UI teams used best-practice techniques to simplify and modernize the site. Large, prominent spaces to display their stunning photography was important, and provided not only gorgeous but emotional moments.
The color palette of the brand cleverly uses organic and natural tones, which my team leveraged to make the site softer and more natural. An underlying alabaster color provided a canvas-like foundation which complimented the palette as well as the intricate product patterns.
Mobile First
Aside from being fully ADA compliant, fast and functional, the top priority was for the new site to be mobile first, since analytics showed that more customers viewed their site this way. The result, a stunning mobile brand ecommerce experience that was friendly to use and easily supported conversion.
Pendleton Woolen Mills Website
This world-class wool clothing, blanket, and decor brand came to us with a desire to replatform and elevate their website. In addition to some technically functional "bells and whistles", the key desire was to merge content with commerce with telling a more prominent narrative of their historic brand. What resulted was a simply gorgeous site experience that completely breathed the organic legacy of this absolutely beautiful brand.
My Roles : Creative Director, Lead UI Designer (Design Direction Concept 3)
UX Designers : Lucas Barrie (Lead), Oxana Dragoner (Lead), Anastasiia Naumets, Vadym Ponomarov
UI Designers : Joseph Paquette (Lead), Suki Mei Fei So, Egor Kovalchuk, Maksym Stelmakh, Pavlo Kukso
Design Directions - Where It Started
Before we began what would become the beautiful UI designs you see above, Design Directions were created to determine an overall concept for the look & feel of the site. Three Design Directions were presented that ranged in tone and weight, with Concept 1 ultimately being chosen, as you can see above.
Concept 1 : Earthy Modern Classically Clean, Fresh, Light and Organic Color Palette
Concept 2 : Warm Focus Color-blocking, Focus on Close-up Imagery Showing Details/Quality, Hand-painted Artwork
Concept 3 : Deep Legacy Deeper Tones, Color Contrast, Bolder, Visual Legacy/History
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Sophisticated eCommerce
Keeping it simple, clean, and purposeful was the goal of all steps through the purchase process. The Product Listing Page (PLP) shown here did just that. We shifted the overall color palette to white so that the larger product images would remain unchallenged by other visual distractions.