medicare photo shoot

The Medicare & Retirement division of UnitedHealthcare did a large photo shoot for their branding library. The shoot, which took place in Tampa, Florida over a week and a half time frame, consisted of a total of 26 portraits, 21 lifestyle, and 16 additional portraits for the New to Medicare campaign. I directed and solely represented the agency and it's creative department throughout the entire project, from initial shot brainstorming, through storyboarding, to casting in Tampa, Florida, to the final shoot itself.

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In respect to client confidentiality, only the images found posted publicly online are shown below.

Roles : Creative Director : Senior Art Director : Storyboard Illustrator