blood pressure watch landing page

After the initial launch, this health brand sought a landing page refresh for their popular blood pressure watch that solved several issues identified as marketing pain points. Using data and analytics findings, and implementing accessibility standards, a more user-friendly, informational, and engaging page was created. The brand is incredibly enthusiastic to implement this new page, and looking to roll much of the look and solutions into their website as a whole.

Roles : Creative Director : Designer : Art Director
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Leveraging the app
The app provided an energetic color palette which complimented the page narrative perfectly, revealing specific product-related content on hover.

Industry-leading
As the first FDA Approved wearable blood pressure monitor, we sought to find ways to show the mechanics and bulk of the product, which was larger that more-simplified smartwatches.

Tool tips were implemented to provide interactive discovery.

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Screenshot_2020-12-18 Wearable Blood Pre
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Face first
An interactive, hover experience was created to allow the viewer to learn about each feature, and the corresponding face dynamics, that sets this watch apart in the market.