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Amy Mills

Design

Pharma Consumer Videos

The Challenge

Design and direct a friendly series for OptumRx, simplifying complex messages with clean visuals and neighborly animations.

Project Details

This series educating consumers about the ease of working with OptumRx were designed with a light and playful aesthetic. I designed with an approachable, clean look and illustrated neighborly animations to make somewhat complicated messaging more digestible. I also chose and worked with the voiceover artist to further add a warm tone that pulled everything together, resulting in a very friendly, informative series of videos.

My Roles : Art Director, Illustrator, Storyboard Illustrator, Designer

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