Tulip Cremation Website
As the Creative Director, Head of UX and UI, and Lead UI Designer, I led the redesign of a nationwide cremation brand's website, modernizing the experience through new technologies and intuitive UX/UI. From the outset, I identified the need for the website to be more intuitive and accessible for all demographics. I consistently advocated in every meeting that it was crucial to maintain visual sincerity while prioritizing empathy and warmth, ensuring the experience was as comforting, digestible, and informative as possible.
My Roles : Creative Director, Head of UX and UI, Lead UI Designer
Welcome flexibility
Several configurations of the hero section were provided to demonstrate the range of visual treatments and art direction recommended to welcome visitors to the site.
Guided Selling
A prominently embedded guided selling module on the homepage welcomes visitors and helps guide them to the information they need more seamlessly.
Guided, organic, and sincere visuals
Leveraging the brands existing illustrative art, we were able to instill a sense of personalization and humanity as if they were hand-drawn doodles. Art Direction for photography was provided, emphasizing images that told stories of serenity and peace, based on real, not staged, quiet moments. Diversity, as always, was priority.
Embedded quote journey
An embedded journey is also available for visitors who are deeper into the site. Simple and caring, the journey was created with the likely grieving mindset of the user at the forefront.
My Roles : Creative Director, Head of UX and UI, Lead UI Designer
UX Designers : Colm Eccles (Lead), Merve Adsan, Serhii Shvydkyi
UI Designers : Maksym Liashko, Vlad Panaskin, Pavlo Plakhotia