Tulip Cremation Website
The Challenge
Modernize a nationwide cremation brand website with new technologies and intuitive UX/UI experiences, driven by visual sincerity and empathy.
My Roles : Creative Director, Lead UI Designer
Project Details
As the Creative Director and Lead UI Designer on the project, I immediately identified the need for the website to be more intuitive and accessible for all demographics. It was crucial to maintain visual sincerity, prioritizing empathy and warmth to ensure the experience was as comforting, digestible, and informative as possible.
Welcome Flexibility
Several configurations of the hero section were provided to demonstrate the range of visual treatments and art direction recommended to welcome visitors to the site.
Guided Selling
A prominently embedded guided selling module on the homepage welcomes visitors and helps guide them to the information they need more seamlessly.
Organic and Sincere Visuals
Leveraging the brands existing illustrative art, we were able to instill a sense of personalization and humanity as if they were hand-drawn doodles. Art Direction for photography was provided, emphasizing images that told stories of serenity and peace, based on real, not staged, quiet moments. Diversity, as always, was priority.
Embedded Quote Journey
An embedded journey is also available for visitors who are deeper into the site. Simple and caring, the journey was created with the likely grieving mindset of the user at the forefront.
Concept 1 : Organically Fitting
This first concept is all about bold color, shapes, and presence while incorporating a very abstract and organic approach to puzzles. Staying away from traditional puzzle visuals the use of organic shapes fit together to create thoughtful compositions. Earthy tones represent humanity. The logo could incorporate a clever solution hinting at fitting together without actual puzzle pieces.
My Roles : Creative Director, Lead UI Designer
UX Designers : Colm Eccles (Lead), Merve Adsan, Serhii Shvydkyi
UI Designers : Maksym Liashko, Vlad Panaskin, Pavlo Plakhotia