Several configurations of the hero section were provided to demonstrate the range of visual treatments and art direction recommended to welcome visitors to the site.
A prominently embedded guided selling module on the homepage welcomes visitors and helps guide them to the information they need more seamlessly.
Organic and Sincere Visuals
Leveraging the brands existing illustrative art, we were able to instill a sense of personalization and humanity as if they were hand-drawn doodles. Art Direction for photography was provided, emphasizing images that told stories of serenity and peace, based on real, not staged, quiet moments. Diversity, as always, was priority.
Embedded Quote Journey
An embedded journey is also available for visitors who are deeper into the site. Simple and caring, the journey was created with the likely grieving mindset of the user at the forefront.
Tulip Cremation Website
The opportunity, modernize the end of life transition services with a holistic solution that elevates the nationwide cremation brand with new technologies and experiences. In addition to a re-platform, the ultimate experience would be more intuitive and easier for all demographics to use. As the Creative Director as well as the Lead UI Designer on the project, I identified immediately that this project would need visual sincerity, keeping empathy and warmth at the forefront to ensure the experience was as comforting, digestible, and informative as possible.
My Roles : Creative Director, Lead UI Designer
UX Designers : Colm Eccles (Lead), Merve Adsan, Serhii Shvydkyi
UI Designers : Maksym Liashko, Vlad Panaskin, Pavlo Plakhotia