Holiday Gift Set Collection
The Challenge
Conceptualize a holiday gift set to be sent to clients from a well known Minneapolis agency. The piece needed to feel thoughtful and elevated rather than promotional, memorable without being loud, and rooted in place without leaning on predictable holiday tropes. It had to function as both a gift and a brand touchpoint.
Project Details
This gift set system was inspired by the classic cable knit sweater and other iconic winter fabrics. The concept translated warmth and texture into a cohesive wrapping collection using photographic and embossed paper treatments. Instead of traditional holiday reds and greens, the palette leaned neutral, natural, and timeless. The result was a tactile, cozy system that subtly captured the chill of Minnesota winters while maintaining a refined, modern sensibility.
My Role : Creative Director, Art Director, Designer, Illustrator
All strategy, design, and execution shown below were conceived and executed by me.
