The design industry is getting even more fake. But here’s my commitment to continue not to be.

As a Creative Director/Art Director/Designer, I’ve spent my career creating ideas that were led by my own imagination, intuition, perspective, and eye. And as AI is becoming the norm everywhere we look, I’m doubling down in not using any AI in my designs or visuals. Every single layout, every single detail will continue to be built from my brain to my hand.

While I see AI as a helpful tool in proofreading type or gathering research, I feel strongly that it has no place in actual creative work. Tools are great for efficiency, but the moment we start letting them do the work for us, we ultimately screw ourselves and the entire creative industry over.

To mark my work with my commitment, I’ve created this badge for myself which you'll see here throughout my site.