This wildly popular Jewelry shop is all the buzz in the Philadelphia area, due to it's bold "I hate Steven Singer" billboards and marketing campaigns. The challenge for us when replatforming their website was to find UI balance between the shocking volume of their marketing vs. the more traditional, elegant quality of their products. The result was a fast-loading site that optimized photography that kept the brand true to its personality while offering a clean and easy shopping experience for their customers.