ZO Skin Health
“Science meets luxury” was the guiding principle for this innovative, medical-grade luxury beauty brand as it embarked on a site replatform. Serving as the Creative Director and Head of UX and UI, I led the creative vision for the transition from Shopify Plus to Salesforce Commerce Cloud, with a focus on elevating brand and product storytelling through a refreshed digital experience and new product photography.
My Roles : Creative Director / Head of UX and UI
2023 w3 Awards
Gold Award for Best Website
Best in Category Health & Wellness Website
2023 w3 Awards
Silver Award for Best Website Features
Best Visual Appeal Aesthetics in B2C Commerce
Creative Concepting - Where It Started
With well-established brand guidelines already in place, two creative concepts were developed to show dueling solutions in color contrast and weight, with an intent to help solve how much brand blue the site would retain. The creative concepts displayed core commerce modules, keeping the examples realistic and purposeful as lofty brand evolution was not needed. The focus on product photography was priority for both concepts since the brand would leverage photography to a larger extent on the replatformed site.
Concept 1 : Balanced, contrasting color blocking between white and brand blue, bolder use of typography prominence.
Concept 2 : More refined use of white space and simplicity, letting the products draw visual prominence.
Interface Design
The brand guidelines were already firmly established, including use of fonts. The main area of exploration focused on the amount of blue used on the site, in comparison to the white and silver color palette.
Art Direction
The Zo Skin Health replatform project came with a priority around the use of the brand visuals and providing more space to include more of those visuals throughout the site.
The client reshot all of their product images specifically for the replatform, and needed my team's Art Direction guidance to help them properly size the images throughout the site. My team provided Art Direction guidelines to help maintain consistency and direction.
My Roles : Creative Director / Head of UX and UI
UX Designer : Sydney DeBolt (Lead)
UI Designer : Joseph Paquette (Lead)